Landing page copy checklist
8 copy checks to run before your landing page goes live
Use this checklist to catch the conversion leaks that most often weaken landing pages: vague promises, soft CTAs, missing proof, unclear next steps, and search intent gaps.
Lead with a specific outcome
Your headline should name the audience, the result, and the reason to keep reading. Replace vague claims with a promise a buyer can picture.
Quick fix: Before: Better project management. After: Ship client projects on time without status meeting chaos.
Make the first CTA match visitor intent
A high intent visitor may want a demo, while a cold visitor may need a sample, audit, checklist, or free analysis first.
Quick fix: Use action copy that explains value, such as Get my free copy score or See the 5 minute audit.
Put proof near every major claim
Proof can be a customer quote, a metric, a benchmark, a screenshot, a credential, or a concrete example. Do not make visitors hunt for it.
Quick fix: Add one proof point within one scroll of your hero claim and beside each pricing or signup CTA.
Show what changes after the click
Visitors convert faster when they know what happens next. Remove uncertainty from forms, trials, demos, and downloads.
Quick fix: Add a short line under the CTA: Paste a URL, get a score, then review five prioritized fixes.
Cut internal language
Product teams often describe features. Buyers respond to pain removed, time saved, risk reduced, and money recovered.
Quick fix: Turn dashboard, automation, and workflow language into buyer outcomes and before versus after examples.
Add search intent without keyword stuffing
Use the phrase your buyer searches for in the title, H1, intro, and one supporting section. Keep the copy readable first.
Quick fix: If the target term is landing page copy checklist, use it naturally and answer the checklist intent immediately.
Give urgency a real reason
Urgency works when it is tied to a deadline, cost, missed opportunity, capacity limit, or launch timeline. Fake scarcity weakens trust.
Quick fix: Example: Fix the page before your ad test starts so every click has a better chance to convert.
Remove friction from the final step
Every form field, vague button, missing trust cue, and unsupported price slows action. Make the next step obvious and low risk.
Quick fix: Replace Submit with Send me the audit or Start free analysis, then explain privacy or no signup requirements nearby.
Turn the checklist into an action plan
CopyGuru grades your page for clarity, CTA strength, urgency, proof, SEO fit, and conversion readiness. Use it before ads, launches, newsletter promos, or product updates.
Get your free copy score